Critical Elements of the Real Estate Sale

1. Listing price
This is the number-one factor in the sale of your home. Our sales and marketing programs provide exposure to a large segment of potential buyers. The actual market value is then determined by what a buyer is willing to pay.

2. Property location
The second most important factor in the buyer's mind is location. The proximity to area amenities and schools is typically a concern. In addition, street traffic, proximity to expressways and public transportation are considerations.

3. Property condition
Buyers look at the structural and mechanical integrity as well as the upkeep and cosmetic appeal of a property. Neutral décor, including floor and wall coverings, appliances and fixtures, offers the broadest appeal to potential buyers.

4. Market conditions
Interest rates, competition from other properties, the economy and consumer confidence all influence the sale of your home. Each of these factors is beyond our control, so we must respond to these conditions with the appropriate marketing and price considerations.

5. Contract terms
The terms of a sale can make or break the contract. House sale contingencies, closing dates, and exclusions of accessories or fixtures should always be handled clearly up front in order to avoid any confusion that could affect the sale.

6. Marketing
When the advertising exposure and positioning are done correctly, your home will sell more quickly and will command a higher price. Pay close attention to how your home is showcased in an advertisement, the publications in which it appears, ad the frequency with which the advertisement appears. Aggressive internet exposure is also essential.